Berea Technical College

Empowering the nation through education

MARKETING

PROGRAMME TITLE NQF SAQA ID CREDITS
DIPLOMA: MARKETING 6 21071 240

DESCRIPTION

A qualifying learner will be able to apply the core and detailed aspects of marketing and business management principles in practice. On completion of Marketing Strategy, he/she will be able to apply all skills taught successfully.

ADMISSION REQUIREMENTS,COURSE DURATION AND CAREER FIELDS

  • Grade 12

Course duration

Full Time : Minimum 2 Years

Career Fields

  • Market Researcher
  • Sales Manager
  • Marketing Assistant

PROGRAMME OUTLINE

  1. Develop financial literacy on a theoretical and practical level.
  2. Apply principles used and supplied to market researchers in practice.
  3. Understand planning market strategies for international markets.
  4. Develop creative marketing strategies in addressing marketing problems and opportunities by way of a comprehensive case study.

ASSOCIATED ASSESSMENT CRITERIA FOR SPECIFIC OUTCOMES

  • Analyse expenditure and income of a business successfully.
  • Understand the importance of long and short term financial planning.
  • Understand and discuss marketing information systems.
  • Measure qualitative research in relation to consumer and buyer behaviour, attitudes and questionnaire design.
  • analyse sample data of selected markets.
  • Understand international culture and research of global markets.
  • Develop and implement an international marketing plan and understand the related production strategies and distribution processes.
  • Discuss international advertising, sales and pricing strategies.
  • Discuss all aspect of the marketing mix.
  • Analyse customers, competitors and industry in terms of international marketing.
  • Implement an effective marketing plan.