Berea Technical College

Empowering the nation through education

RADIO STATION MANAGEMENT

PROGRAMME TITLE NQF SAQA ID CREDITS
NATIONAL CERTIFICATE: RADIO STATION MANAGEMENT 5 49122 157

DESCRIPTION

The purpose of this qualification is for learners to be able to manage the sourcing, selection and maintenance of a radio station’s output. The National Certificate in Radio Station Management (NQF Level 5) qualification is generic across commercial, public and community service fields. The qualification will create larger pool of competent station managers to meet the growing need for competence. Apart from the competencies gained, other advantages of the qualification to learners include recognition, mobility, standardisation, and broad competency base across areas. A demand exists for this qualification in that there is no current formal qualification for Radio Management. Rather, It is typical that radio people competent in other job areas get promoted to management level, but are without management experience or training. This is especially so in the Community Radio sector which is currently experiencing much learning and developing. In addition to the former, ICASA plans to increase licences across the sectors, meaning that management skills will be much needed. This qualification thus fills a gap/need for managers in the radio industry.

ADMISSION REQUIREMENTS,COURSE DURATION AND CAREER FIELDS

  • Computer literacy (word processing and spread sheets end use) at NQF Level 3
  • Project management at NQF Level 4
  • Achieving audience strategy objectives in radio at NQF Level 5
  • Research analysis and implementation at NQF Level 4
  • Writing business reports at NQF Level 4
  • Time management at NQF Level 4
  • It is also assumed that learners understand and can explain:
  • At least one Computer Music Scheduling System
  • How to operate digital recording and play out equipment
  • Library indexing (or archiving) The characteristics of the South African music industry
  • International and local music trends
  • Regulatory bodies, legislation and processes (ICASA,SAMRO)
  • Broadcasting Complaints Commission of South Africa's code of conduct
  • Radio station's programme strategy and music policy requirements
  • Competence at Grade 10 or equivalent level or RPL,or alternatively older than 16 years.

Course duration

Full Time : Minimum 1 Year

Career Fields

  • Promotions Manager
  • Producer
  • Board Operator
  • Operations Manager
  • On Air Talent
  • Programming Director
  • Brand Manager

PROGRAMME OUTLINE

  1. Compile business plans in accordance with stakeholders requirements
  2. Manage human resources to optimise performance in radio stations
  3. Apply financial management principles in order to maximise revenue and minimise costs
  4. Develop and implement marketing strategies in order to optimise brand awareness
  5. Maximise advertising sales to optimise financial viability and stability of radio stations
  6. Develop, manage and implement programme strategies that are in line with given mandates
  7. Manage operations and facilities to achieve business objectives
  8. Formulate research objectives and interpret and apply results to inform strategies

Elective

  1. Select music for radio stations
  2. Manage radio station music databases
  3. Schedule music for radio stations
    • Define Cost: It's Nature and Purpose
    • Apply classification of costs
    • Discuss costing methods and technique
    • Understand cost behaviour terminology
    • Discuss aims, advantages and disadvantages of budget control
    • Identify different types of budget
    • Describe the budgeting process and the first line manager
    • Describe the importance of appropriate plant location
    • Discuss the concept of work study
    • Know how to see the least resources at the least cost to get maximum output of a certain determined quality
    • Discuss concepts of quality
    • Consider 'world class' competitiveness