Berea Technical College

Empowering the nation through education

MARKETING

PROGRAMME TITLE NQF SAQA ID CREDITS
DIPLOMA: MARKETING 6 21071 240

DESCRIPTION

A qualifying learner will be able to apply the core and detailed aspects of marketingand business management principles in practice.On completion of Marketing Strategy,he/she will be able to apply all skills taught successfully

ADMISSION REQUIREMENTS,COURSE DURATION AND CAREER FIELDS

Certificates In Marketing • Levels 1and 2 or have equivalent knowledge.

Grade 12

It Is assumed,for purposes of registering this qualification at NQF Level 6, that 240 credits have already been attained upon successfuloompletion of the Certificates In Marketing - Levels 1and 2 (120 credits each awarded at NQF Level 5).

Course duration

Full Time : Minimum 2 Years

Career Fields

Advertisingaccount executive.

Advertisingaccount planner.

Advertisingart director.

Market researcher.

Marketing executive.

Media buyer.

Media planner.

Public relations acoount executive.

ARTICULATION

  • Articulation possibilities exist with the Institute of Marketing Management. If all 13 subjects are passed, they will be awarded the IMM Graduate Diploma in Marketing.
  • The qualifications toward which the graduate may proceed are other managerial qualifications that are not specific to a particular context,and further and I or higher education qualifications
  • The qualifications toward which the graduate may proceed are other managerial qualifications that are not specific to a particular context,and further and I or higher education qualifications

PROGRAMME OUTLINE

  1. Conduct brief performance analyses of the income statement,balance sheet and cash flow statement of a company.
  2. Discuss and apply time value of money in long and short term financialplanning.Explain marketing Information and decision support systems with practical examples. Distinsuish between surveys,audits and panels. Design a market questionnaire for a given context. Analyse a questionnaire in detail.
  3. Apply sample and data analysis to practicalmarketIng examples
  4. Write and essay on the various cultures and global research techniques. Write an International marketing plan for a giVen context.
    Analyse slobal distribution with reference to marketing Industrialproducts and services.
  5. Explain and interpret the fundamentals of international advertisin & promotion,sales and pricins strategies for a givencontext.
  6. Explain the marketing mix based on the case study give.
  7. Analyse and forecast all marketing concepts for the given case study
  8. Implement and plan profits of the marketing plan and mix developed.